D2C food startup Anveshan has said that it has secured Rs 3.67 crore in DSG Consumer Partners led seed funding round. The round also saw participation from Titan Capital and Avaana Capital’s Anjali Bansal along with boAt Lifestyle and Beardo founders.
Speaking on the funding, Aayushi Khandelwal, Co-founder, Anveshan, stated, “We, as a brand, wish to become the platform that bridges the gap between farmers and end-consumers. The proceeds will be used to propel our quality control methods, raw material sourcing, R&D of new products, and packaging innovations. We are also looking to establish in-house labs for our product testing.”
Akhil Kansal, Co-founder, Anveshan, added, “We envisage Anveshan to be synonymous with health. We intend to develop and provide better products that surpass those in the market and meet consumer demands. We are working to build end-to-end traceability for all our products.”
Kuldeep Parewa, Co-founder, Anveshan, continued, “The mission of Anveshan will always be to boost the rural economy by setting up more and more small enterprises in villages. At the same time, we need to bridge the gap between our farmers and end consumers.”
Hariharan Premkumar, Investment Director and Head of India, DSG Consumer Partners, added, “Anveshan is a startup with a clear vision and fabulous team. It aspires to change the food industry landscape in India, bringing natural and unprocessed products to the forefront. The brand glorifies the hidden gems of natural local Indian food and emphasises our long-lost traditional wisdom. We are sure that the company will excel in rendering quality products to its customers.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.