Fantasy sports platform Fantasy Akhada has secured Rs 5 crore through Prime Securities.
Fantasy Akhada, the Fantasy Platform is backed by the Voice of Cricket – Harsha Bhogle. It provides users with a platform, covering Fantasy Cricket and Fantasy Football, where they can come, play, and win contests.
Commenting on the development, Founder of Fantasy Akhada – Amit Purohit said, “Fantasy Akhada provides a platform for users to play and win contests in fantasy cricket and football. The company plans to expand this to other sports like kabaddi and basketball next. The fund infusion will also be used to enhance the prize pool and towards making the platform the go-to destination for this IPL season.”
“Fantasy Akhada’s customer-centricity and focus on the minutest details to enrich customer experience, positions the platform perfectly, as they enhance their offerings over the immediate future. Having studied several business models in this industry, we believe that merely burning money to acquire customers is not a long term, sustainable solution for any player in this industry, an ethos that Fantasy Akhada truly embraces. Given the initiatives they are planning, there is a well-defined path to profitability that the company is working towards, over the next few quarters,” added MD of Prime Securities – N Jayakumar.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.