Global Supply Chain Intelligence Start-Up Trademo Raises $12.5 Million Seed Round

Trademo, a global supply chain intelligence company, has announced that it has secured $12.5 million seed round funding.

Investors include marquee Silicon Valley venture capitalists Amit Singhal (former SVP Google), Saama Capital, Neeraj Arora (former Chief Business Officer of WhatsApp), Sridhar Ramaswamy (Founder/CEO Neeva and former SVP Google) and Shalabh Singhal (founder/CEO Trademo).

“Global trade and supply chains have become increasingly complex over time. It’s very difficult for a large majority of businesses to manage this complexity and avoid disruptions without using external intelligence,” explained Ash Lilani, Managing Partner, Saama Capital. “When 70% of companies reporting issues monitoring supply chains last year, Trademo’s solution comes at the right time and is using the right technology and approach to crack one of the most important problems of our times.”

“We are thrilled to partner with world-class investors who have built and funded some of the most successful data-centered organizations on the planet. We are building a deep tech company and wanted partners who can appreciate the value of products on top of a central global supply chain knowledge graph,” said Shalabh Singhal, Founder and CEO, Trademo. “Trademo will use these funds to invest in our products and team and accelerate our vision of providing end-to-end supply chain visibility, compliance and commerce solutions for global-trade participants.”

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Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of  economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.

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