Hypd Store has raised pre-seed fund from ScoopWhoop, an internet media company. The funds raised will be used by the content to commerce discovery startup to enhance its product and further its growth and expansion.
Akshay Bhatnagar, co-founder, Hypd said, “While we are helping brands by maximizing returns on their content investments, we are also actively rooting for the creator economy by mapping every sale to a content inspiration and thus a creator’s cut.”
Ashwarya Garg, co-founder, Hypd added, “We are delighted with the incoming strategic investment. In most cases companies act as a content company or a tech company; fortunately, we are both. People love to buy, but don’t like to be sold. With Hypd’s unique content to commerce tech, conversions are up by 80 per cent.”
ScoopWhoop Media claims to reach out to over 30 million Indians every month. It runs three different publications, ScoopWhoop, Scoopwhoop Hindi, Ok Tested, Scoopwhoop Unscripted and Vagabomb.
Sattvik Mishra, co-founder, and chief executive officer, ScoopWhoop Media, said, “We foresee a massive shift towards content-driven shopping and Hypd Store is bridging the gap between discovery and transaction with a focus on creators. As ScoopWhoop is a tech-enabled content platform we realize there is a huge untapped market for content-driven e-commerce. A seamless experience would involve a modern content platform and a discovery engine which is complemented by the option of transacting on the same platform. ScoopWhoop and Hypd are well-positioned to provide this today.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.