Impartner, the global pure-play provider of SaaS-based channel management and Partner Relationship Management (PRM) services, has announced that it has raised $50 million in funding. Brighton Park Capital, a growth equity investment firm that specializes in partnering with growth-stage software, healthcare and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence and Golub Capital.
“Technologies that enable companies to optimize the partner experience, automate the operational basics of their channel and accelerate indirect revenue, are table stakes for running a channel effectively,” said Jeff Machlin, Partner at Brighton Park. “Impartner is a proven leader in the space, delivering a unique turnkey solution that enhances revenue, decreases costs, and most importantly provides the visibility and analytics that companies need to maximize their channel investment. We are thrilled to partner with Joe and his growing team, and excited to support the company as it continues on its impressive growth trajectory.”
“We are proud of our success in leading the channel management technology market and honored by the confidence that Brighton Park and our existing investors have in Impartner – and we’re only just getting started,” said Joe Wang, Impartner CEO. “As companies worldwide shift from resiliency to scalability, the channel has never been more important. We are confident we have the technology, team and investment partners to continue to transform how companies worldwide manage their distributors, resellers, OEM partners and other indirect sales channels.”
“We’re doubling down on our original investment because we’ve seen firsthand the results the Impartner platform has on accelerating indirect revenue for a broad array of enterprise customers,” said Savant Growth Founder & Managing Partner Eric Filipek, who led the original acquisition of Treehouse, now Impartner. “Building and scaling a direct sales organization is expensive and increasingly difficult. The channel software market is hitting a major inflection point, partially driven by the pandemic, as companies look to optimize customer acquisition costs with more leveraged go-to-market models.”
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