Lord’s Mark Group, a diversified conglomerate will invest INR 100 crores in its newly launched health and hygiene e-commerce platform- The Hygiene India. The investment will be used in adding new products to portfolio, boosting research & development, enhancing the technological capabilities, building manufacturing capabilities and for brand development. The Hygiene India aims to become India’s largest health and hygiene marketplace in the next three years.
Mr. Sachidanand Upadhyay, Director, The Hygiene India said, “The Lord’s Mark Group aims to provide superior quality health and home care products to every Indian household at affordable prices. The Hygiene India has been launched for achieving this goal. The future plans are around making it India’s largest care enabler and one-stop-shop for our customers. The investments will help in expediting the growth of this unique e-commerce venture.”
“The Hygiene India platform has started getting strong customer traction as we have announced the introductory discounts of flat 40% on all our products along with free shipping. We intend to offer essential care kits to give high value through complete care. The superior quality products at affordable prices will be a strong differentiator in the market,” commented Mr. Naitik Vyas, Advisor, Lord’s Med, healthcare subsidiary of Lord’s Mark Group.
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