MessageBird, a global omnichannel communication platform, has announced that it has entered into definitive documentation to acquire US-based SparkPost, a predictive email intelligence platform.
The deal values SparkPost at US$600 million, and the transaction is expected to close in Q2 following receipt of customary regulatory approvals and satisfaction of customary closing conditions.
The acquisition represents another important step for MessageBird in building a global omnichannel platform to make communicating with a business as easy and natural as talking to your friends, the company said in a statement.
“The future of communications isn’t siloed — it’s omnichannel,” said Robert Vis, CEO of MessageBird. “Our acquisition of SparkPost will further strengthen our ability to serve customers through email as a powerful value channel, and with the most contextual, relevant information. We’re also enthusiastic to expand our APAC footprint and leverage the acquisition as a logical and exciting next step in our mission to be the leading platform of choice for businesses to communicate with their customers on any channel, globally.”
“By joining forces with MessageBird, we will be able to bring broader, deeper value to all of our customers through any digital communications channel,” said Rich Harris, CEO of SparkPost. “Our companies are a great cultural fit, having both built teams that pride themselves on serving the enterprise and helping customers craft compelling, flexible solutions to challenging business problems.”
“Eurazeo is proud to back Robert and the team,” said Nathalie Kornhoff-Brüls, Managing Director at Eurazeo Growth. “MessageBird continues to revolutionise communication between businesses and their customers with an uncompromising focus on quality. With the success of the new Inbox and workflow automation tools and now the acquisition of SparkPost, we see MessageBird at an inflection point, further strengthening its position as the world’s leading omnichannel platform-as-a-service.”
MessageBird’s extended US$1 billion Series C was financed by Eurazeo, Tiger Global, Owl Rock, and funds and accounts managed by BlackRock, with participation from all existing investors. Nathalie Kornhoff-Brüls from Eurazeo will also join the MessageBird board.
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