AI power analytics platform PredictiVu has secured $1.5 million in a pre-seed funding round. The round saw participation from Market Xcel Data Matrix, Nomura Research Institute along with Infobridge Asia.
Kunal Sarkar, Vice President at PredictiVu, commented, “We are extremely glad to have such a stellar set of investors back us up on our mission. This will help us to add more AI/ML capabilities into our product line and provide personalised, accurate real-time insights to our partners.”
“The pandemic has entirely altered consumer behaviour and has accelerated the need to track insights faster for the hypercompetitive offline smartphone retail market. We will continue to take a unique discovery approach and make BI insights delivery seamless for brands, retailers and marketers. With new mergers and key smartphone players eyeing to double their offline presence, offline retail will dominate smartphone sales in the coming months and marketers will seek closer and in-depth insights to tap its intrinsic growth potential. We will be betting big on that,” said Kunal.
Raja Vishal Oberoi, CEO of Market Xcel, added, “Our confidence in PredictiVu emanates from their impressive and unique product solutions, approach and offering capabilities. There is a latent need for such near real-time multi-dimensional data mapping using AI/ML modules in marketing and PredictiVu’s perfect blend of concepts, experience in delivering BI insights and outcome-driven approach makes them extremely suited to lead India’s next level data interpretation need.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.