Celebrity Commerce Platform GoNuts has launched GoNuts for Business which will cater to the marketing needs of over 50 million SMEs in India.
Commenting on the launch Mayank Gupta, Co-Founder, GoNuts, said, “Businesses always evaluate their investment in terms of ‘bang for buck’. We are glad to announce GoNuts for business that now helps MSMEs compete with larger and more established brands, by giving them the opportunity to use celeb driven brand promotions. We aim to be the only fully tech-enabled platform to get celebrities across genres, price points and languages on-demand to enable businesses market better and make peoples lives richer. Start-ups and SME’s, who form the core of India’s business, have thus far not been able to navigate the opacity of the entertainment industry and get access to celebrities that is trustworthy. With GoNuts, we provide more than 800 celebrities who will now be accessible to business owners and MSMEs at prices they can afford. We hope to disrupt the $10b traditional advertising and marketing landscape in India.”
Adding to this Vinamra Pandiya, Founder, GoNuts, said, “Celebrities lose out on a lot of work and volume of business due to price irrationality and middlemen who in most cases have their own interest ahead of the artist. This opacity and access is what GoNuts for Business will now solve at the click of a button. Prices for brand promotions and branded content starts from as low as Rs 10,000 up to a couple of lakhs depending on the star and the need of the brand.”
Headquartered in India, GoNuts is a platform for connection, communication and celebrity commerce. The company serves both consumers with personalised video messaging as well as corporates to reach out to employees and key stakeholders.
Owned by Celebrity Konnections Tech Pvt. Ltd., GoNuts was founded by VinamraPandiya, Joji George and Mayank Gupta, who have experience in start-ups, media, entertainment and technology.
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.