Thomas Cook (India) Ltd., India’s integrated travel and related financial services company, spearheads the government’s domestic tourism agenda, by launching its unique #BingeOnBharat campaign- offering Indians the benefit of 15 domestic holidays in 2020 at a truly affordable price of merely Rs 1.5 lakhs per person. This initiative aims to give impetus to the recent announcement of the Ministry of Tourism, rewarding Indians who travel to 15 domestic destinations in the year.
Thomas Cook India’s Travel Trends Report 2020 reveals that the 21 extended/long weekends this year creates significant opportunity for multiple ‘micro-cations’ within India. With an aim to catalyse this domestic tourism growth engine, the company’s BingeOnBharat campaign, aims to foster a movement to acquaint Indians with the diversity of their country –its history, culture, cuisine and scenic beauty.
The range of 15 destinations included at a special price of Rs. 1.5 lakhs per person includes: Sikkim, Taj Mahal (Agra), Forts and Monuments of Rajasthan (Jaipur, Jodhpur, Ajmer), Statue of Unity (Gujarat), Khajuraho (Madhya Pradesh), Rishikesh (Uttarakhand), Ladakh, Jim Corbett National Park (Uttarakhand), Konark Sun Temple (Odisha), Temples & Ganga Ghat of Varanasi (Uttar Pradesh), Kaziranga National Park (Assam), Gulmarg (Kashmir), Valley of flowers (Uttarakhand), Khajjiar (Himachal Pradesh) and Backwaters of Kerala.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Our country offers a delightful diversity of culture, cuisine, landscapes and architecture. In support of the Ministry of Tourism’s domestic focus, we are delighted to launch our #BingeOnBharat campaign. And to make domestic holidays affordable for Indians, our campaign offers 15 tourism hotspots in India at a truly attractive price of merely Rs. 1.5 lakh.”
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