Toy industry in India

Indian toy market, with better support from government the domestic players and industry may be able to develop better with more opportunities of growth. They may also be able to attract quality skilled manpower in production, marketing, product development etc., and on the overall create additional job opportunities.

  • Currently at about 7500 Crore, and growing at CAGR of about 20 %
  • Poised for a growth and is expected to get to Rs. 13000 crore by 2015

As per a study by ASSOCHAM study titled ‘Toy Industry in India: The Way Forward’

“The Indian toy industry caters to nearly four crore kids in the age group of 12 years across the country but domestically manufactured toys account for a meagre 15 per cent of the market ……..,”

“Dogged by lack of advertising, distribution, innovation, infrastructure, marketing, usage of technology and abundance of imported products the domestic toy industry must be provided with credit and marketing assistance by the government,”

–  Mr Rawat, secretary general of ASSOCHAM

The toy industry provides a wide range of products like board games, collectibles, construction toys, educational games, electronic toys, mechanical toys, puzzles, stuffed toys and toy vehicles. The toy industry in India is highly fragmented, unorganized and is predominantly dominated by micro, small and medium scale manufacturers.

Domestic manufacturers contribute to just about 15 % of the market, and rest of the market requirements are addressed by imports form China, USA, UK etc. It seems that the industry and the MSMEs etc, in the sector may need some support from the government to be able to do well and enhance their over all share in the market.

Places like Ahmedabad, Bangalore, Delhi, Hyderabad, Kolkata and Pune are fast emerging as toy manufacturing hubs.

What's your take on this post ? Comment: