MDP: Marketing Applications of Machine Learning and Artificial Intelligence – December 2019

Date: December 16 – 20, 2019

The field of Machine Learning (ML) and Artificial Intelligence (AI) includes a collection of tools, techniques and methods that are of relevance to today’s corporate managers. These techniques help to support decision-making in this VUCA (volatile, uncertain, complex and ambiguous) world. The techniques combine the best of the statistics and computer science world to solve the real world corporate problems. It is all about analyzing data with a lens that is unique and provide useful insights. ML and AI techniques such as ANNs, Genetic Algorithms and Decision Trees are now widely used in data mining and analytics fields.

Program Objectives:

This management development programme will introduce you to some of the key concepts behind machine learning and artificial intelligence, including the differences between Strong and weak AI. This MDP will explain the different approaches to AI, including machine learning, and the practical applications for new AI-enhanced technologies. With the help of business frameworks, understand how these prediction machines can be built in your business context.

Coverage:

1. Overview of Artificial Intelligence

2. Economics of AI

3. Cognitive Technologies

4. Machine Learning

5. Corporate case studies on how AI is implemented in different industries

6. AI Toolkits

7. Ethics of AI

8. Let’s understand the AI Market

Venue: Management Development Centre (MDC), IIM C Campus

Participant Fees: Residential (R): ₹ 85,000/- Non-Residential (NR): ₹ 10,000/- less than the Residential fee Taxes and surcharges extra, as applicable.

Contact Information:

CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar

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