Date: November 14 – 15, 2019
Digital marketing has not only a positive impact in terms of transactions through online and Mobile Devices but also on the marketing Plan (awareness generation, distribution, lead generation, CRM, etc.). The program will familiarize participants with the management issues of digital marketing, digital marketing planning and its implementation.
Program Objectives:
- To familiarize the participants with the spectrum of digital opportunities and processes for achieving goals.
- To acquaint the participants to digital marketing tools, techniques and platforms in conjunction with traditional Marketing
- To help them to plan & design a Digital Marketing plan
- To appreciate the influence of Social Media and leverage it
Coverage:
• Marketing implications of internet technologies. Web 2.0 and Web 3.0
• E-business, e-commerce, and digital marketing
• Traditional Marketing mix vs. digital marketing mix
• Web Site Best Practices
• Social Media Marketing
• SEO and SMO
• Social CRM
• Online Advertising and Media; PPC models
Venue: International Management Institute B-10, Qutub Institutional Area New Delhi 110016
Registration Fees: Non-residential: Rs. 18,000/- per participant (plus 18% GST as applicable) covering professional fee, program kit and lunch
Residential: Rs. 25,000/- per participant (plus 18% GST as applicable) covering professional fee, program kit and boarding/lodging (airconditioned single room) from noon of November 13 2019 till noon of November 16, 2019 at IMI Campus.
Contact Information: International Management Institute Address: B-10, Qutab Institutional Area, Tara Crescent New Delhi 110016 Phone: (011) 4719 4172 (Direct) Fax: (011) 46012729 E-mail: ekta.saxena@imi.edu, mdp@imi.edu
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