MDP: Story Telling and Theater Techniques for Effective Communication by MDI – March 2020

Dates: 16-18 March, 2020

Venue: MDI Campus, Gurgaon

Introduction:

Communication is vital to a successful corporate career, whether individual or brand related; technology or interpersonal and formal or casual. Storytelling and Theater are two time-honored techniques which are relevant in contemporary business including digital.

Objective:

Building skills in giving the products and services an identity by capturing and sharing the stories they really are, and taking the target audience on a journey they yearn to experience. For consumers to really form a personal connection with a brand, company stories must be authentic, creative and inspirational.

Coverage:

  • Theatrical techniques for Effective Communication
  • Effective Story Telling – Designing the Plot
  • Designing Characters, Roles and Stage Setting
  • Building Brand Conversations through the Customer Journey
  • Listening and Sentiment Analysis
  • Measuring the Outcome

Target Audience: Executives at all levels in organizations such as government, public and private sectors, MNCs, NGOs etc. will greatly benefit from this programme.

Participation Fees:

Rs. 36,000/- (Rupees Thirty Six Thousand only) per participant which includes professional fee and all charges for lodging and boarding and supply of course materials. GST as applicable will be charged extra in addition to the programme fee.

Contact:

Chief Administrative Officer (Programmes), Management Development Institute, Post Box No. 60, MDI Campus, Mehrauli Road, Sector – 17, Gurugram – 122 007, Haryana, INDIA E-mail : caomdp@mdi.ac.in Tel No. : +91-124-4560004

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