Program Dates: 29-30 Jan 2020
Objective: The programme has been conceived and designed to bring out the salience of retailing, its various constituents, and its typical traits while highlighting the critical areas with specific reference to retailing of products rather than services and thereby attempts to sensitize the participants and provide a reasonably good working knowledge of the discipline.
Learning Outcomes:
- Sensitization to domain of organized retail and how it is different and its implications
- Highlight the special skills and competencies required in planning a retail project
- Help the participants in developing a strategy & gaining insight into the operational aspects of retail business.
Coverage:
- Developing Retail Strategy
- Understanding Retail Buying behavior and Retail Anthropology.
- Store Location & site location-Trading area analysis, Identification & acquisition of Retail space
- Merchandise Management-Merchandising strategy, Buying organization and Implementing Merchandising plans.
- Retail Sore operations Layout and Visual Merchandising
- Measuring Store performance.
Target Audience: Present and aspiring retail professionals, managers, store managers.
Venue: International Management Institute B-10, Qutub Institutional Area New Delhi 110016
Fee: Non-residential: Rs. 18,000/- per participant (plus @18% GST) covering professional fee, program kit and tea/lunch. Residential: Rs. 25,000/- per participant (plus @ 18% GST) covering professional fee, program kit and boarding and lodging (air-conditioned single room) at IMI Campus, New Delhi from noon of January 28, 2020 till noon of January 31, 2020.
Contact: International Management Institute Address: B-10, Qutab Institutional Area, Tara Crescent New Delhi 110016 Phone: (011) 4719 4172 (Direct) Fax: (011) 46012729 E-mail: ekta.saxena@imi.edu, mdp@imi.edu