Godrej Ezee liquid detergent, a brand has partnered with the India Meteorological Department (IMD), the national meteoritical agency for a initiative.
As part of the association, IMD will provide severe cold weather forecast and guidance to Godrej Ezee in Delhi, Lucknow, Allahabad, Panchkula, and Kolkata. IMD will use its available data to identify areas and localities in these cities expected to witness severe cold waves. Once the exact locations are identified, Ezee along with CRY – Child Rights and You, will reach out to underprivileged children living in those areas and give them new sweaters.
After a partnership with CRY – Child Rights and You in 2019, Godrej Ezee continues its collaboration with the non-profit organisation for the second year, to ensure strategic identification of beneficiaries and distribution of woollens for other severe winter-prone areas in consultation with IMD and based upon its scientific expertise in the field.
Commenting on the partnerships and the initiative, Sunil Kataria, Chief Executive Officer – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “Godrej Ezee has always stood for warmth, comfort and care. Ezee Hugs, a noble initiative by Ezee that began in 2011, has grown over the last 10 years with the support of multiple stakeholders. We are pleased to partner with the India Meteorological Department for weather guidance of the colder spots within cities. This is a first-of-its-kind association where scientific expertise will be leveraged to alleviate winter-related hardships of thousands of underprivileged children. Our CSR initiative will reach the severe cold wave areas as per real-time occurrences as guided by IMD. Our continued partnership with CRY will be critical for last-mile delivery of woollens for children across the identified areas. We are making Ezee Hugs a people’s movement and encouraging them to contribute by simply buying Ezee. They can also post on social media using the hashtag #WarmEzeeHugs, and for every 10 shares we will donate a rupee towards Ezee Hugs.”
RK Jenamani, Senior Scientist, India Meteorological Department (IMD), said, “We are pleased to join hands with Godrej Ezee for their CSR program – Ezee Hugs. By offering scientific weather guidance pertaining to areas likely to by affected cold wave over these cities, we will help Godrej Ezee to look for timely steps based on real time winter severe weather guidance to fulfil its winter objectives. This will benefit underprivileged children living in colder localities and vicinities of cities like Delhi, Lucknow, Allahabad, Panchkula, and Kolkata. Winters this year has been predicted to be colder than normal for north-western parts of India. IMD also likes to promote its ‘do and don’t’ various safety-steps to remain safe from various severe winter harsh weather conditions like cold wave, dense fog, etc for all effective safety of vulnerable communities and individuals.”
–AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.