Marketing and Advertising firm, Hashtag Orange, has announced the appointment of Freya Mishra Chopra as its client servicing and strategy director, according to ETBrandEquity report.
Previously, Chopra was digital consultant and business director of Quasar, a GroupM company, and has over 13 years of experience in the digital industry. Chopra also had a stint with companies like infoAnalytica, Inc, and Windchimes Communications.
“I am very excited to join the Hashtag Orange family, some of whom I have worked with in previous organisations too. I am sure we will all work as one cohesive team and deliver results that we are proud of and hopeful that together with our talent, experience and ideas we can bring great laurels to Hashtag Orange,” Chopra said.
Mukesh Vij, founder, Hashtag Orange, said, “Appointing some of the best talents of the industry at leadership positions is a vital step that takes us forward in the direction to providing our clients with exceptional experiences. Freya in her leadership role will focus on integrating the teams and prioritise focus on larger returns for clients and brands, shaping solutions that would provide an edge for our clients by collaborating with multi avenues like digital, technology and other media opportunities.”
Gaurang Menon, creative chief, Hashtag Orange, said, “We’re delighted to have Freya on board and excited about the talent and clarity of thought she brings to the table. As we move into the next stage of our journey, we’re sure, Freya, with her deep and diverse experience will play a key role in partnering with, and help add value to all our brands.”
Chopra holds a Master’s degree in Communication Studies, Journalism from The Maharaja Sayajirao University of Baroda.
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