Infosys, the global leader in next-generation digital services and consulting, announced that it has won the Diamond award—the highest category of recognition—at Information Technology Services Marketing Association’s (ITSMA) 23rd Annual Marketing Excellence Awards Program.
Infosys was awarded in the category of ‘Driving Strategic Growth’, for building and scaling Big Bet Campaigns and ‘Scaling and Optimizing Account-Based Marketing’.
The ITSMA Award honors marketing programs and campaigns globally that have delivered superior performance in the four most important aspects of marketing success: customer focus, innovation, execution, and business impact.
This recognition serves as a testament to the three key pillars strategy underpinning Infosys’ ABM program, to personalize the vision, revolutionize the experience, and humanize relationships. Infosys introduced the ‘Big Bet Campaigns’ in response to its digital strategy of helping clients navigate their next. This was executed through an integrated, multi-channel, ‘always-on’ campaign to drive digital growth for Infosys.
Commenting on the recognition, Dave Munn, CEO of ITSMA, said, “Infosys was a big winner this year with two Diamond Awards. One for their development of a high impact ABM program that really stood out among the submissions. They’ve focused on all the right things in building and deepening relationships for mutual value with their key clients. Infosys’ second award landed in the Driving Strategic Growth category for their Big Bets Campaigns that was lauded by our judges for its meticulous approach, underpinned by data and insight, and executed through well orchestrated content and Innovative concepts. Congratulations to the entire team for both awards.”
Sumit Virmani, Chief Marketing Officer, Infosys, said, “The core building blocks of high impact B2B marketing programs demand contextual communication that anticipates client needs and is complemented by real time market intelligence and deep analytics to personalize the value proposition. We are delighted that ITSMA Marketing Excellence Awards have recognized this approach for two of our strategic programs – Account Based Marketing and Big Bet Campaigns driving strategic growth – as benchmark B2B marketing initiatives in the category”.
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