AI-powered learning platform HowNow raises $3M funding

HowNow, the workforce learning platform raises $3 million in a “pre-series A” funding round. The round is led by Mark Pearson’s Fuel Ventures and brings the total raised by the startup to $4.5 million. Other investors include Andy Murray OBE; Michael Whitfield and Chris Bruce (founders of Thomsons Online Benefits); Bernie Sinniah (former managing director at Citi Bank); and Alwin Magimay (a former partner at McKinsey).

Designed for organisations that want to support teams with self-directed learning and the development of “business-critical” skills. HowNow is described as an integrated learning platform that autonomously curates learning resources, “business intelligence” and market insights that live in various internal and external sources.

The idea is to bring together these different learning resources — ranging from “nuggets” of knowledge shared by existing employees to internal data to external content libraries, blogs, podcasts — and match these to different job descriptions and employee skill-sets.

In a statement to TechCrunch, Company said, “Employers can also use HowNow to identify skills gaps within the company based on job market data, via HowNow’s real-time analytics and built-in certification.”

HowNow co-founder and CEO Nelson Sivalingam explains, “Based on self-review, peer-review and real-time job market data we build the user’s skill profile as they onboard the platform. Once in HowNow, they see learning recommendations based on assigned learning pathways, their role, skill requirements and internal benchmarks. This content is brought together from a variety of their internal sources (G Drive, Sharepoint, CRM, etc), external sources (content libraries, blogs, podcasts, etc) and the autonomously organised knowledge shared by their peers directly on HowNow.”

Employees can then access these learning resources directly within the applications they already work with and receive contextually relevant suggestions powered by HowNow’s “AI”. 

Similarly, Sivalingam says that, via HowNow, client facing teams are able to access up-to-date product knowledge, business intelligence and market insights directly within their inbox, CRM and helpdesk, which enables them to reduce customer response times.

“Fast-growing companies like GymShark are able to capture the knowledge in the heads of their internal subject matter experts by giving them a quick and easy way to share knowledge, build a glue between scattered content, avoid repeat questions and get everyone on the same page,” he adds.

As per TechCrunch report, more than 500,000 users currently use HowNow within over 125 businesses. These range from SMEs to larger organisations, across 14 different countries. A classic SaaS play, the startup generates revenue through a licence fee per user.

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