Adyaway has received an investment of an undisclosed amount led by Divij Bajaj along with Aditya Pandey, Lakshay Tandon, Aprajita Plaha (ACCA) and National Film Award winning film writer and producer Himanshu Sharma and Kanika Dhillon, in the capacity of strategic investors.
The Gurgaon based sustainable lifestyle brand, founded by Keshav Kumar, is all set to penetrate the branded spice category and plans to dent the $13.7 billion spice market.
The seed funding will help the startup to scale its national operations. Adyaway is launching into the market with its subscriptionbased spice box consisting of Coriander powder, Red chilli powder, Turmeric powder and Pink Himalayan Salt.
Speaking about the investment and launch of the brand, Keshav Kumar, Founder & CEO, Adyaway said, “Through individual investors, the brand is constantly improving and on a progressive journey to create better experiences. We are looking forward to seeking guidance and counsel from the investors on board to take the brand to newer heights.” He further added, “It is really hard for people to locate quality products and through our customisable, natural spice box we want to deliver the best quality experience to all our consumers. With the growing need of convenience and increase in digital content consumption, India is ready to explore such tech enabled options now, which is why we have launched the spice box on the website.”
Founded in 2020 and launched in 2021, Adyaway is the brainchild of Mr. Keshav Kumar.
Himanshu Sharma, National Film Award winning Film Writer and Producer (Tanu weds Manu, Tanu weds Manu returns, Raanjhanaa, Zero, Atrangi Re, among others) quoted, “Glad to be associated with a brand that is here to change the way spices are consumed. The idea behind the brand is amazing! It is so hard to find quality with value for money and Adyaway is providing conscious consumers.”
Commenting on the investment, Divij Bajaj, investor in Adyaway and CEO Power Gummies said, “Adyaway is a great business opportunity which will revolutionise conscious consumption and wholesome living experiences. It has immense potential to scale in the national and international markets with growing demand for high quality natural spices. With the lack of convenience in our fast paced lives Adyaway is here to deliver just that, delivering soulful experiences that bring back the nostalgia of the traditional ways of living in our modern lifestyle.” He further commented, “The business model is very innovative, delivering subscriptions that can be customised to each kitchen.”
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.