MINISO, the variety retailer, has opened its fourth new store within November in India, as it ramps up its brand localization and strengthens its visibility in the market. As the holiday season approaches, the brand will also continue carrying out activities across its store locations.
“MINISO believes in the potential of the Indian market, and we are committed to establishing ourselves in this dynamic country,” said Li Lin, General Manager of MINISO India. “We seek to communicate even more directly with our customers by organizing more online and offline activities, so that we can truly understand their needs and bring them fashionable, unique, and high-quality items from around the country and the world. This Diwali, we offered special, locally-sourced items such as candles, aromatherapy, and perfume, which were incredibly well-received by our Indian customers. We will continue to do this in the future.”
Pravin, one of MINISO’s franchises partners in India, said – “MINISO really understands consumers and can lead trends, which make it a trends leader and one of the most influential lifestyle brands in the region.”
The company is a lifestyle product retailer, offering household goods, cosmetics and food. Since opening its first store in Guangzhou in 2013, MINISO has opened more than 4,200 stores in over 80 countries and regions in 7 years. It currently boasts more than 140 stores across India.
–AK
Arya has been a part of the Content & Research Team at Hrnxt.com. She is a keen observer of economic developments, emerging businesses, people in business and keeps a tab on latest happenings in the business environment.