Online higher education company upGrad and entertainment company – BookMyShow has come together in partnership to enable users to opt for their preferred upskilling, career advancement courses and choice of entertainment now at a single destination. This partnership aims to provide millennials and working professionals with education, career oriented and upskilling formats across all metros, 2-tier cities and beyond. Online programs offered by the edtech company will now be available on the BookMyShow platform as well.
Talking about the partnership, Arjun Mohan, CEO – India, upGrad said, “With this one-of-a-kind arrangement with BookMyShow, we will now be enabling millions of interested individuals with quality higher education options at the ease of their fingertips. We operate in times when optimism for online education is growing at a rapid speed, and such an alliance will only accelerate it further.”
Highlighting the importance of the category and its uptake, Albert Almeida, COO – Live Entertainment, BookMyShow said, “With millions locked indoors through this pandemic, adoption of virtual upskilling workshops and masterclasses have seen a huge surge on BookMyShow. This specific category that enables individuals to hone their professional skills and helps them with career advancement has risen to become one of the top 3 paid categories on the platform. With geographical constraints and physical learning making way for virtual education, our partnership with upGrad will enable millions of BookMyShow users to get access to quality learning and skilling.
upGrad is an online learning platform with coaches and mentors and acts as a source of learning in various domains. It was founded in 2015 with an idea to bridge the skill gap between graduates and job requirements. Launched in 2007, BookMyShow is owned and operated by Big Tree Entertainment Pvt Ltd and provides online ticketing solutions for events and theatres in India. Over the last 5 months, virtual workshops and masterclasses on educative, upskilling content have been successful on BookMyShow, this partnership would enable large adoption of upskilling and educative workshops across a wide audience demographic of millions of users.
–AK
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